Setting aside my little boredom rant in the last post, I thought this was a good angle, from Ed Kilgore at The Democratic Strategist:
If I were Romney, I’d go right at the conservative evangelical Protestant suspicions about Mormonism by stressing and restressing its culturally conservative teachings and practices, ignoring the Book of Mormon and Joseph Smith and formal theological issues altogether. Theology aside, Mormons could be perceived as evangelicals with a much better track record of worldly accomplishments and moral fidelity. And in many respects, the LDS church has built the sort of conservative commonwealth in Utah that many evangelicals dream of for the whole country. I happen to have a family member, a longtime Southern Baptist Deacon, who’s travelled to almost every corner of the world. The only place I ever heard him wax rhapsodic about was Salt Lake City. “It’s so clean!” he kept saying, reflecting a tanglble envy for what Mormons have wrought in comparison to the messy and hypocritical cultural milieus in which most evangelicals live.